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Shortage of Packaging Materials Portend Future Shock

A SHORTAGE of packaging products and materials is a key challenge facing the industry in the future, according to a survey of senior industry leaders of global brands. 

jamin
Now More than Ever: CPGMatters Embarks on its Next Era

IN AN ICONIC television advertisement from 1979, entrepreneur Victor Kiam peered out from America’s TV sets to declare his love for the Remington Micro Screen brand electric shaver.

jamin
‘Digital is No Longer an Island’: At Hormel Foods, Brand Success is Data-Driven and Interconnected

LIKE ANY BRAND MARKETER, Hormel Foods strives every day to perfect its go-to-market success across all selling channels. 

jamin
‘Barbell Pricing’ is a Heavy Lift for Brands in a K-Shaped 2026

SIX YEARS AFTER behavioral economist Peter Atwater coined the term “K-shaped economy,” the metaphor has become the defining structural reality for the CPG industry.

jamin
Protein as ‘Platform’: Why CPG’s Hottest Ingredient Has Staying Power

A RECENT TRIP THROUGH THE AISLES at Wegmans underscored a broader shift reshaping center store and perimeter alike. A large Chobani display promoted an offering with 20 grams of protein.

jamin
A Look Back at Beacons: How a Promising In-Store Marketing Tool Got Lost in the Aisle

BRAND MARKETERS’ DESIRE TO KNOW exactly how shoppers interact with their products on the physical shelf greatly intensified with the spread of digital retailing. 

jamin
Get to Know the ECR Community’s Tools & Technology Group: A Structured Approach to Retail & CPG Innovation

NOT LONG AGO, meaningful technological advancements in category management and retail execution took years to unfold. Today, innovation cycles are measured in months, sometimes weeks.

jamin
Sargento General Manager Erin Price: Things are Getting Spicy in Wisconsin

IF THERE IS ONE THING that most American consumers can agree on, it has got to be our nearly universal love of cheese.

jamin
2026 International Global Consumer Predictions

WHERE ARE GLOBAL CONSUMERS HEADED from 2026 to 2030 and beyond?

jamin
More Changes to Emerge for Coupons in the New Year

THE COUPON INDUSTRY will continue to evolve in 2026 with three developments dominating the headlines. They are:

jamin
Space Planning with Behavioral Shopper Insights

IN TODAY'S HYPER-COMPETITIVE retail landscape, every square inch of shelf space matters more than ever. But how do you prove that your space planning decisions will drive measurable impact?

jamin
Retail Media Catching Fire As Brands Still Struggle to Meet their Audiences

For CPG marketers, the rise of Retail Media Networks (RMNs) continues to create opportunities to drive brand awareness and sales lift in stores by advertising to shoppers much nearer to the point o

jamin
What’s the Future Look Like for Meal Kit Brands?

MEAL KITS are having a bit of a moment, according to CNET’s Corin Cesaric.

jamin
CPG Companies Need to Rethink ‘Tail’ Spend

IN CPG AND RETAIL, procurement teams concentrate their energy on strategic categories: core ingredients, packaging, manufacturing, inventory, logistics, and the logistics and infrastructure that ke

jamin
Shortage of Packaging Materials Portend Future Shock

A SHORTAGE of packaging products and materials is a key challenge facing the industry in the future, according to a survey of senior industry leaders of global brands. 

Anonymous
Coupons Rev Up for a Promising New Year

WE ARE EMBARKING on a new year which will bring many changes in business as well as the world we live in. Let’s consider the effects that may impact the coupon industry.

jamin
AI Meets Category Management: What’s Ahead for Brands?

CATEGORY MANAGEMENT is perhaps the most ubiquitous business activity in the retail consumer goods industry. It has 30-plus years of history as a human-centered, expert process.

Anonymous
Drowning in SKUs

GROCERY STORES — like many specialty retailers — have always had to strike a delicate balance between running an efficient operation and maintaining a product mix that fulfills customers' grocery w

jamin
CPG Resolutions to Turn Headwinds into Momentum

AFTER A YEAR of tariff shocks, price fatigue, and frozen budgets, CPG teams have a choice in Q1: resume business as usual or use smarter, faster insight loops to regain demand, loyalty, and shelf p

jamin